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Following Netflix, Amazon, Hulu and HBO NOW, YouTube TV launches into the crowded and highly competitive over-the-top market that is filled with internet TV services. Not surprisingly, bundling is the core marketing strategy – it offers a base package that can be combined with add-on bundles personalized to your interests, which certainly meets customers’ expectation to see more content with a lower price.
According to the company, people watch 1 billion hours of YouTube per day. With this traction, the new arrival certainly brings more attention and tension to the streaming TV market. But one question remained to be considered: as the number of competitors is growing, how far can the over-the-top market itself expand?