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Even with Instagram Stories, Facebook starts its own game of visual communication to “help people express exactly what they wanted to.” Filters and disappear within 24 hours. Yes, “share the same view” with Snapchat Stories again, yet more focusing on a conversational pattern – offering filters like “Who’s up for?”. It does feel a bit like a bet to beat Snapchat than users’ delight, but a large base of audience who are Stories newbies might be seduced by a convenient feature within the platform where they already communicate.