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Video creation and editing tools are nothing new to the Apple ecosystem but the introducing Clips just makes it a little simpler. Shooting, recording, creating, editing, and social sharing, this all-in-one app tries to help everyone to piece together a polished video without a lot of effort. If there is one thing that innovates and differentiates Clips from iMovie, Instagram, and Snapchat, it is the simplification in crafting and sharing.
Rather than adding the functionality into existing platforms within its ecosystem, like Messages, Camera, Photos, or iMovie, Apple certainly makes a usual play to release a new and standalone app. Maybe you should get ready to see tons of short videos well-produced with nice filters, emojis, captions, and soundtracks everywhere next month.