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A much rougher ride begins for people who value online privacy because your browsing history now is up for sale to bidders, on a larger scale, in that companies like Google and Facebook have already been doing so. There’s no doubt that major ISPs will profit from consumers data when given the chance. And yes, although consumers can generally switch from one search engine or social network service to another, switching ISPs is much harder — especially when many Americans have only one or two choices of broadband company.
So, are we witnessing a rollback or even the death of online privacy or not?