Video via Fast Company. All rights reserved.
It’s not unreasonable that companies are meant to be profitable, while they have the rights to make themselve more forgivable and acceptable to consumers. That’s what enterprise culture and branding strategy do. “Givers” vs. “takers” is a very easy-to-understand language to interpret those different culture and strategies in a way. Although it’s impossible to say one company is absolutely a giver or taker, what enterprise culture it builds, as well as how it brand itself, shows that company’s bias. And yes, pratical business activity is another important implication indicating whether it is more a giver or taker. Except the three companies discussed in this video, we might as well see how Tesla, which might be the most dazzling player in recent days, is doing in regard.