Video via TechCrunch. All rights reserved.

This video features some behind stories about Facebook’s newly launched augmented reality (AR) Camera Effects which is one step of its AR platform.

Looks so familiar? Yes, another step after Instagram Stories and Messenger Day Facebook takes to chase Snapchat and probably undercut this freshly IPOed company’s mission to become a camera company for the next generation, all the way from the apps owned by Facebook towards its main app. The war of seizing upon teenagers with camera filters and videos is rising to a new high, and the tech world just witnessed that Facebook, the social network giant, would be willing to do everything to win that.

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