In this video, Chelsea Krost gives some tips about how to craft brand identity through social media in a savvy way, such as social listening, building community, and choosing the right platforms.Read more "Essentials of Building Brand Identity on Social Media"
Twitter has revealed its first quarter earnings last week. This video discuss this company’s dilemma about business value – slight audience size growth but continuous revenue stagnation.Read more "Twitter as a TV Service Platform?"
YouTube is now encouraging creators to communicate and interact with their audience on this platform itself, instead of on others such as Twitter and Facebook.Read more "What Brands Should Do With The “Social Media” YouTube?"
A very informative video statistically showing two dominated and still growing trends in technology niche that shape business strategy – online video and mobile finance.Read more "On-demand Wins Millennials: Trends of Online Video and Mobile Payment"
Brian Fanzo, the millennials marketer and Keynote speaker, shares his experience in transforming limitation into creativity and changing mindset to embrace all the limitations in digital marketing process.Read more "Limitation Makes Simplicity and Easiness"
A brief but inspiring talk given by CJ yeh, a graphic designer and educator. In first half of the talk, he talks about how he changes his mindset and responds to millennials as a professor in education area; then he argues that how understanding millennials changes his approaches of design and shares strategies for business branding – flexibility in brand identity.Read more "Be Flexible in Branding"
Not only Facebook, including Instagram, Messenger, and What’sApp, Weibo, the microblogging platform giant in China, has also started implementing this “me too” strategy a week ago, rolling out its “Stories” function and joining the battle of online ephemeral video sharing in social networking market. Well, just too similar to be surprised.Read more "Behind “Stories”: Visual Socializing"
Quite terse and straightforward to talk about millennial marketing like this in 60 seconds yet hitting the point – millennials like co-create and being engaged, genuinely. But how to build the relationship of this “genuine engagement” is really the pain point for business today.Read more "Motivate Millennials Engagement"
Three days ago The New York Times (NYT) launched its presence on Snapchat Discover, a feature embedded in Snapchat Stories page allowing editorial entities – CNN, National Geographic, The Washington Post, etc. – to post their news. This is the company’s one more social media utilization.Read more "The New York Times is One More Step Further to Mobile and Visual News"
This a clip of Lee Peterson’s talk at Retail’s BIG Show 2017. The unique point of the video to me is that, not necessarily for digital products and services, it taps into the use of technology and digital natives (millennials) marketing strategy for some traditional retail business, such as Nike and Starbucks.Read more "Don’t Forget The Offline Experience"