A response to the viral video, seeing what Sinek is right and wrong about millennials.Read more "Reflection On Simon Sinek’s Millennials Discussion"
A brief but inspiring talk given by CJ yeh, a graphic designer and educator. In first half of the talk, he talks about how he changes his mindset and responds to millennials as a professor in education area; then he argues that how understanding millennials changes his approaches of design and shares strategies for business branding – flexibility in brand identity.Read more "Be Flexible in Branding"
Not only Facebook, including Instagram, Messenger, and What’sApp, Weibo, the microblogging platform giant in China, has also started implementing this “me too” strategy a week ago, rolling out its “Stories” function and joining the battle of online ephemeral video sharing in social networking market. Well, just too similar to be surprised.Read more "Behind “Stories”: Visual Socializing"
Quite terse and straightforward to talk about millennial marketing like this in 60 seconds yet hitting the point – millennials like co-create and being engaged, genuinely. But how to build the relationship of this “genuine engagement” is really the pain point for business today.Read more "Motivate Millennials Engagement"
Three days ago The New York Times (NYT) launched its presence on Snapchat Discover, a feature embedded in Snapchat Stories page allowing editorial entities – CNN, National Geographic, The Washington Post, etc. – to post their news. This is the company’s one more social media utilization.Read more "The New York Times is One More Step Further to Mobile and Visual News"
This a clip of Lee Peterson’s talk at Retail’s BIG Show 2017. The unique point of the video to me is that, not necessarily for digital products and services, it taps into the use of technology and digital natives (millennials) marketing strategy for some traditional retail business, such as Nike and Starbucks.Read more "Don’t Forget The Offline Experience"
User Experience (UX) design has existed for decades and there are many well-established researches and discussions. While talking about UX design especially for millennials, it is always open to new ideas as well as new challenges. After all, we are talking about a group of demography that is filled with variables and agility.Read more "Millennials Requst UX Design Stratey"
Last December we had Super Mario Run, which Nintendo and people were expecting to be the next Pokémon GO. But now we’ve known, it wasn’t. And while nostalgia now has seemed to guarantee success when it comes to some retro products targeting in millennials, now we’ve also known that it wasn’t.Read more "Pokemon vs. Mario: Nostalgia Works But Is No Guarantee For Success"
Simple design never means that doing so is simple. Sometimes it is the other way aroundRead more "Details Make Simple and Clean Visual Design"
The ongoing and relentless debate over the openness, freedom, and neutrality of the Internet seems not ready to be ended. Just throw back to six years ago and see some early opinions from a talk given by net neutrality lawyer Marvin Ammori in 2011.Read more "Never-ending Fighting Over Net Neutrality"